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4 SEO tips using AWT
AWT intercom Sam Oh
Hey LINKS,
Hope you were able to fix some of your site's technical issues with Site Audit. Today, I want to share some of my favorite SEO tips you can immediately gain value from with AWT.
Watch the video or keep scrolling for the text version.
Tip #1: Preserve link equity by fixing broken backlinks
If you have broken backlinks pointing at your pages, then you’re not getting any value from those links. But if you redirect or revive these pages, you can preserve link equity which can help your pages rank higher in Google.
Here’s how:
- Enter your domain in Site Explorer
- Go to Best by Links
- Set the HTTP code filter to 404 and scan your broken pages with backlinks.
- Hit the number in the referring domains column to quickly spot check the quality of a page’s referring domains.
- If these backlinks are valuable to you, redirect the URL to a relevant page or revive the 404 page.
In our case, we would redirect the /labs/seo-toolbar URL to our live SEO toolbar page (/seo-toolbar).
With a premium plan, you can follow the exact same process on competing domains to find broken link building opportunities.
Additional tutorials:
- A Simple (But Complete) Guide to Broken Link Building
- [Video] Broken Link Building in Action (Strategies, Outreach Emails and Stats Revealed)
Tip #2: Find low-hanging featured snippet opportunities
Featured snippets are brief answers to a user’s query which are displayed at the top of Google’s search results.
They take up a lot of real estate in the SERPs, pushing organic listings further down. Translation:
if your page doesn’t own the featured snippet and it's ranking in the bottom half of the SERP, then you likely won’t get a lot of clicks from that query.
The solution? Earn the featured snippet. Here’s how to find opportunities for your site:
- Enter your domain in Site Explorer
- Go to the Organic Keywords report
- Set a position filter to the top 10
- Set a SERP features filter to “featured snippets” and “where target doesn’t rank”
Now you have a list of keywords where a featured snippet exists but your site doesn’t own it.
Additional tutorials:
Tip #3: Find internal linking opportunities to boost important pages
Internal links are important because they help Google discover new content and you can use them to pass PageRank to important pages. Best of all, you’re in full control of where they’re placed and the context of those links.
The Link Opportunities report in Site Audit will automatically find internal linking opportunities for you based on your site’s keyword rankings. Here’s how to use it:
- Run a full crawl of your website
- Go to the Link Opportunities report
- Set filters that match what you want to accomplish.
For example, in the screenshot below, Link Opportunities shows me 97 internal link building suggestions for our guide on internal linking.
Additional tutorials:
- Internal Links for SEO: An Actionable Guide
- [Video] How to Use Internal Links to Rank Higher in Google
Tip #4: Monitor new backlinks to your site
With AWT, you can monitor backlinks to your verified sites with Alerts.
This tool will send you monthly email reports, showing you new and lost backlinks to your site. You can use it to monitor for link spam or to passively find potential people/companies to partner with.
Here’s how to set it up.
- Click on the “More” menu and select Alerts.
- Edit the alert for your domain.
- Change the Scope to “New”
- Set any metrics filters (e.g. From DR 30 and From domain traffic 1,000)
- Hit save
With a premium plan, you can monitor new and lost backlinks to any website or page. For example, if you wanted to rank for a competitive query, you might set up multiple backlinks alerts for the top ranking pages.
So anytime they get a backlink, you’d be in the know and can reach out if there’s an opportunity for your page to be mentioned too.
In addition, you’ll be able to monitor the web for search queries like your brand name with Mentions Alerts.
Try some of these SEO tips for your site and once you’re ready to get the full power of Ahrefs’ SEO toolset, you can try out one of our premium plans.
If you need support with any of our tools, hit reply to this email or feel free to ping us on Twitter.
Wishing you only the best with your business and website.
Cheers,
Sam Oh
VP of Marketing
Ahrefs
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by "Sam from Ahrefs" <sam.oh@ahrefs.com> - 08:51 - 19 Feb 2026 -
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18 DecemberHealth Score85Health Score reflects the proportion of internal URLs on your site that don't have errors.Issues
Errors 16 
Warnings 70 
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Workflow: Auditing your website in AWT
AWT intercom Sam Oh
Hey LINKS,
Now that you've verified your site, I want to show you some actionable ways to get the most out of Ahrefs Webmaster Tools (AWT). It’s fitting that we start with the foundations of technical SEO.
Here’s a short video where you’ll learn a simple workflow to use Ahrefs’ Site Audit to do a basic website audit and fix your site’s technical issues.
This workflow is customizable, repeatable, and will help ensure your website stays in good health.
If you need help setting up your audit, hit reply and our team will be happy to help.
Cheers,
Sam Oh
VP of Marketing
Ahrefs
© 2025 Ahrefs Pte. Ltd. (201227417H)
16 Raffles Quay, #33-03 Hong Leong Building,
Singapore 048581Legal info Unsubscribe
by "Sam from Ahrefs" <sam.oh@ahrefs.com> - 08:51 - 19 Feb 2026 -
Getting started with Ahrefs Webmaster Tools
AWT intercom Sam Oh
Hey LINKS,
Welcome to Ahrefs Webmaster Tools (AWT) – a set of tools that offers you free website analytics, technical audits, and SEO metrics for your verified websites.
Like Google Search Console, you’ll need to create a project (website) and verify it to gain access to the data, features, and tools. In case you missed the features, here’s how AWT stacks up against GSC.
If you need help verifying your website, this video teaches you the four methods to do it. Or, check out this article which has text instructions.
Note: The quickest way is to connect your Google Search Console.
After you’ve verified your website, I’ll send you a workflow video for Site Audit and some actionable SEO use cases to get immediate value from AWT.
Chat soon,
SamP.S. Want to explore Ahrefs beyond your project? Sign up for our $29/mo Starter plan to get limited access to Site Explorer, Keywords Explorer, and Site Audit. Learn more
Sam Oh
VP of Marketing
Ahrefs
© 2025 Ahrefs Pte. Ltd. (201227417H)
16 Raffles Quay, #33-03 Hong Leong Building,
Singapore 048581Legal info Unsubscribe
by "Sam from Ahrefs" <sam.oh@ahrefs.com> - 08:51 - 19 Feb 2026 -
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Finish setting up your key events
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Use your conversions to optimize your return on ad spend Great job creating key events in Google Analytics that measure actions you care about on your website or app. Now we recommend that you create conversions in Google Ads based on Google Analytics key events and then use the Google Ads conversions for reporting and bidding. How to create Google Ads conversions: 
In your Google Ads account, click the create button
and select Conversion action from the list.
Click Import, select Google Analytics 4 properties, select web or app, then click Continue.
Select each key event you want to import, then click Import and continue.
Click Done.
Creating Google Ads conversions based on key events enables you to report on Google Ads conversion data in both Google Analytics and Google Ads and provide Google Ads Smart Bidding access to help optimize your bidding strategy. 
Happy measuring, The Google Analytics Team 
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