GA4 Activation
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| Use your conversions to optimize your return on ad spend
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| Great job creating key events in Google Analytics that measure actions you care about on your website or app. Now we recommend that you create conversions in Google Ads based on Google Analytics key events and then use the Google Ads conversions for reporting and bidding.
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Create Google Ads Conversions
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| Create Google Ads Conversions |
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| How to create Google Ads conversions:
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In your Google Ads account, click the create button 
and select Conversion action from the list. |
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Click Import, select Google Analytics 4 properties, select web or app, then click Continue.
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Select each key event you want to import, then click Import and continue.
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Click Done.
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Creating Google Ads conversions based on key events enables you to report on Google Ads conversion data in both Google Analytics and Google Ads and provide Google Ads Smart Bidding access to help optimize your bidding strategy.
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Happy measuring, |
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The Google Analytics Team
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© 2025 Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043
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